Ever heard Thomas Jefferson say,
“I’m a great believer in luck, and I find the harder I work the more I have of it.”
Does hard work directly correlate to luck and success?
No it does not. If it did –> refer to meme at start of this post.
On a serious note: According to Charlotte Beers, (american businesswoman, former under secretary of state, and influential writer,)
“two thirds of your day is about delivery (the way you work), and about one third is getting good work done well”
Working hard means “getting good work done well.” But it’s how you deliver that work to others that brings you success and luck with others. If you know yourself to be a hard worker but aren’t getting results – you need to focus on delivery.
Social Media exemplifies this concept.
- Even though you are writing killer content, it is NOT getting noticed. Change the way you deliver it. Write in shorter sentences. Link Videos. Link other blogs. Chose your colors well.
- Your Facebook is filled with amazing motivational and educational content but people aren’t noticing. Tag others and organizations in the posts. Link. Try a social ad campaign.
- Every neighboring business knows about your business, but you’re not getting clients. Ask advice from your neighboring businesses. Link your local listings to theirs. Distribute print ads through your local business neighbors. Change your online presence. Find new forms of customer to business conversation. AKA business to customer DELIVERY.
The next time you pour your soul and heart into something – and get nothing back. Rethink where your efforts are going.
Are you delivering your efforts the right way?
If they are not coming across – they are going to trash.
(For future: if you improve the way you deliver, you won’t have to squeeze yourself like a lemon next time – you will get better results without overexerting yourself.)