Yeap. That’s what happens. (Could be worse, could have lost 50)
Silence during a social media movement is not desired.
Here is what runs through your audience’s mind consciously and subconsciously when your company ‘takes a break’ on social networks:
- follower thinks nothing exciting is happening in your company [conscious]
- follower thinks your company might have things happening, but does not have much to offer to its audience [conscious]
- follower assumes your company can’t keep up with it’s social media, isn’t keeping up with all the others, and therefore not the strongest [subconscious]
- follower does not want to waste time following blog/tweeter page/facebook that is inactive or delivers little information [conscious]
- follower may assume something negative happened in the company, and it is in a sick/inactive stage [subconscious]
Whether these are true or not – does not matter. These are straightforward human reactions to silence.
‘Just like your mom would assume you are dead – if you didn’t text/call her as promised. This is the reflex of social networks’ audience, if you are quiet’ -KsenMarkets
General advice: Do not have silent periods.
But, if you absolutely have to – you have to make up for them in your subsequent post.
- make it grand – post something even more exciting than your regular posts. even if nothing grand really happened.
- very very subtly apologize for the silence. very subtly. explain the silence indirectly. eg “last 3 days we were heart and soul working on your new publication”
- post larger amount of posts in the next couple days after the silence. then go back to normal post volumes.
Silence may not always be golden 😛