Tip #1: The Superbowl Commercial Example

On the topic of making sure to combine entertainment with good content.

Let’s look back to Superbowl day. The ads aired during that game are one of the key focal points of that day. Not by the businesses. No. By the viewers. Even after Superbowl day has gone by – the ‘best’ advertisements are combined and posted on Youtube for further entertainment.

The companies who post the ads get followed simply by providing entertaining material in their messages. We don’t have to be Einsteins to understand this effect.

But we can learn from this example, and take it for use in other content.

No matter what content you put out into the world (an article and ad, a tweet, a speech) – you always want to make sure it is quality and relevant. Right? But even if it is quality and relevant – you can never be relevant to everybody at the same time.
What is the one thing in the world that is immediately relevant to the masses?
It’s entertainment. A joke, a period of irrelevant amusement. A break. Some quick unrelated pleasure.

To ensure you get more than just your regular audience – put some entertainment in your content.
superbowl beyonce

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Silence in Social Media

ImageHaven’t tweeted for a couple days and lost 5 followers?

Yeap. That’s what happens. (Could be worse, could have lost 50)
Silence during a social media movement is not desired.
Why exactly?

Here is what runs through your audience’s mind consciously and subconsciously when your company ‘takes a break’ on social networks:

  1. follower thinks nothing exciting is happening in your company [conscious]
  2. follower thinks your company might have things happening, but does not have much to offer to its audience [conscious]
  3. follower assumes your company can’t keep up with it’s social media, isn’t keeping up with all the others, and therefore not the strongest [subconscious]

  4. follower does not want to waste time following blog/tweeter page/facebook that is inactive or delivers little information [conscious]
  5. follower may assume something negative happened in the company, and it is in a sick/inactive stage [subconscious]

Whether these are true or not – does not matter. These are straightforward human reactions to silence.

‘Just like your mom would assume you are dead – if you didn’t text/call her as promised. This is the reflex of social networks’ audience, if you are quiet’   -KsenMarkets

General advice: Do not have silent periods.

But, if you absolutely have to – you have to make up for them in your subsequent post.

  1. make it grand – post something even more exciting than your regular posts. even if nothing grand really happened.
  2. very very subtly apologize for the silence. very subtly. explain the silence indirectly. eg “last 3 days we were heart and soul working on your new publication”
  3. post larger amount of posts in the next couple days after the silence. then go back to normal post volumes.

Silence may not always be golden 😛