The Power of Consistency. Local Listings

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Make sure your

  • website
  • facebook
  • twitter
  • local listings

all mirror one each other, like a crystal clear lake. Consistency speaks LOUDLY.
Consistency breeds trust, reliability – most important for any business. Consistency screams that you are on top of your game and ready to take on the world from any position/location/online platform. Many doors are open for your clients.

Make sure the

  • hours
  • the services
  • the reviews
  • the address
  • the phone numbers

are consistent all across the board of local listings. Yext will help you check all those listings and make them all the same.

“There has never been a better time to unleash your grammar nazi, and format nazi powers. Put them to good use.”    -KsenMarkets

If your listings come in variants, if all your online pages look different the clients subconsciously assume the business does not have all their stuff together, as their info is not consistent. They assume you don’t have enough resources to provide accurate information to the public. The business is not sound. The consumer always favors a business that looks the same on any online platform they look.

Consistency is in the small details.
Make sure all your listings are build and structured the same.

  • the wording
  • same tabs and sections
  • order or info
  • pictures

all need to be in the same pattern.

Good luck. Go get em!

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Media Coverage for Small Business

“Often [small businesses] rely on media picking up their story but that’s unlikely to happen – you have to be proactive. Have a story worth sharing – I say this a lot in social media and branding – who you are and why you’re doing it are massively important.”    – Busy Avnesh Blog

 

Read the full article on Busy-Avnesh Blog

Silence in Social Media

ImageHaven’t tweeted for a couple days and lost 5 followers?

Yeap. That’s what happens. (Could be worse, could have lost 50)
Silence during a social media movement is not desired.
Why exactly?

Here is what runs through your audience’s mind consciously and subconsciously when your company ‘takes a break’ on social networks:

  1. follower thinks nothing exciting is happening in your company [conscious]
  2. follower thinks your company might have things happening, but does not have much to offer to its audience [conscious]
  3. follower assumes your company can’t keep up with it’s social media, isn’t keeping up with all the others, and therefore not the strongest [subconscious]

  4. follower does not want to waste time following blog/tweeter page/facebook that is inactive or delivers little information [conscious]
  5. follower may assume something negative happened in the company, and it is in a sick/inactive stage [subconscious]

Whether these are true or not – does not matter. These are straightforward human reactions to silence.

‘Just like your mom would assume you are dead – if you didn’t text/call her as promised. This is the reflex of social networks’ audience, if you are quiet’   -KsenMarkets

General advice: Do not have silent periods.

But, if you absolutely have to – you have to make up for them in your subsequent post.

  1. make it grand – post something even more exciting than your regular posts. even if nothing grand really happened.
  2. very very subtly apologize for the silence. very subtly. explain the silence indirectly. eg “last 3 days we were heart and soul working on your new publication”
  3. post larger amount of posts in the next couple days after the silence. then go back to normal post volumes.

Silence may not always be golden 😛

To Market to Be Genuine

ImageThink of the companies that you are most proud to do business with. Are they the ones that listen to you, and thank you, and don’t forget you?
(Not like Grumpy Cat!!)

Is Marketing just a way to reel customers in.
Or can Marketing be used post-business to keep up customer relationships.

(The second one!!! The second one!!)

Interacting with clients post-business is:

  • easier than hooking them to your product in the first place
  • shows that you genuinely care about the customer (whether you really do or not)
  • keeps the customer
  • improves your company’s image

Doing post-business marketing shows the consumer that you genuinely care. Your company can now be described as genuine.  Who wouldn’t want that?

In the cold and emotionally removed world of business – genuineness can go a long way.

 

Don’t have it in you to actually care?
Devote some efforts in your company for follow up campaigns. Letters, Calls, Social Media. For your past clients. Let the technology do the caring for you.