Tip #1: The Superbowl Commercial Example

On the topic of making sure to combine entertainment with good content.

Let’s look back to Superbowl day. The ads aired during that game are one of the key focal points of that day. Not by the businesses. No. By the viewers. Even after Superbowl day has gone by – the ‘best’ advertisements are combined and posted on Youtube for further entertainment.

The companies who post the ads get followed simply by providing entertaining material in their messages. We don’t have to be Einsteins to understand this effect.

But we can learn from this example, and take it for use in other content.

No matter what content you put out into the world (an article and ad, a tweet, a speech) – you always want to make sure it is quality and relevant. Right? But even if it is quality and relevant – you can never be relevant to everybody at the same time.
What is the one thing in the world that is immediately relevant to the masses?
It’s entertainment. A joke, a period of irrelevant amusement. A break. Some quick unrelated pleasure.

To ensure you get more than just your regular audience – put some entertainment in your content.
superbowl beyonce

Mix Work and Play. Add Entertainment to Your Content

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Online content should always have entertainment value.

  • images
  • memes
  • jokes
  • crafty style
  • unusual title
  • videos (do you know that videos help your SEO efforts >10X ??

The future professionals are the current online surfers, bloggers, and commentators. They are the future – but they are still young. They need stimulation.

Make it a habit to add entertainment value to your post. If it is a politics post, if it is a science post, a market post, it needs to pull in people. And people are impulsive and ADD by nature. When some readers see your post… they might not even know yet that they need to read that post (and that they will like reading it too). Adding entertaining elements to your post encourages these hungry-minded explorers to look and learn.
Let’s teach the coming generations that entertainment goes along with quality content. Let’s not make quality content a thing for librarians, introverts, and techies.