Tip #1: The Superbowl Commercial Example

On the topic of making sure to combine entertainment with good content.

Let’s look back to Superbowl day. The ads aired during that game are one of the key focal points of that day. Not by the businesses. No. By the viewers. Even after Superbowl day has gone by – the ‘best’ advertisements are combined and posted on Youtube for further entertainment.

The companies who post the ads get followed simply by providing entertaining material in their messages. We don’t have to be Einsteins to understand this effect.

But we can learn from this example, and take it for use in other content.

No matter what content you put out into the world (an article and ad, a tweet, a speech) – you always want to make sure it is quality and relevant. Right? But even if it is quality and relevant – you can never be relevant to everybody at the same time.
What is the one thing in the world that is immediately relevant to the masses?
It’s entertainment. A joke, a period of irrelevant amusement. A break. Some quick unrelated pleasure.

To ensure you get more than just your regular audience – put some entertainment in your content.
superbowl beyonce


Mix Work and Play. Add Entertainment to Your Content


Online content should always have entertainment value.

  • images
  • memes
  • jokes
  • crafty style
  • unusual title
  • videos (do you know that videos help your SEO efforts >10X ??

The future professionals are the current online surfers, bloggers, and commentators. They are the future – but they are still young. They need stimulation.

Make it a habit to add entertainment value to your post. If it is a politics post, if it is a science post, a market post, it needs to pull in people. And people are impulsive and ADD by nature. When some readers see your post… they might not even know yet that they need to read that post (and that they will like reading it too). Adding entertaining elements to your post encourages these hungry-minded explorers to look and learn.
Let’s teach the coming generations that entertainment goes along with quality content. Let’s not make quality content a thing for librarians, introverts, and techies.

Let the Customer do the Marketing Work


As loganjehall blog reads:

The role of marketing is today; in my humble opinion all about lubricating the wheels of C2C communication.      –loganjehall

In other words, the marketing results you get are not the same as the marketing efforts you exert.
C2C marketing (Mark Earls) is marketing done (intentionally and unintentionally) from customer to customer.
Once you exert marketing efforts and send those efforts to roam the market free – they get picked up by consumers – and the consumers do the rest of the marketing for you.

What does this insight give us?
We can figure out a way to do less of our own marketing and get it to C2C marketing quicker. Do more, but with less.
Catch the interest of the consumer who wants to recommend and you’ve done the most key work, the bulk of your marketing. Almost like a benign parasite. Social marketing companies (eg: Dreamventures) – takes this quite to the extreme by encouraging their customers to become the salespeople. Your goal is to shoot somewhere between there, and fully relying on your own marketing. 

Market efficiently.

Market so that the consumer wants to SHARE your marketing efforts with the world.    –KsenMarkets

That’s the trick.

How to do that?
More tips on that to come soon!

For better SEO: Tell Your Programmers to use Adaptive Web Design

For better SEO: Tell Your Programmers to use Adaptive Web Design

Adaptive and Responsive web designs are ways of making your site fit any mobile device.
Responsive   fluidly change and respond to fit any screen or device size.
Adaptive – will change to fit a predetermined set of screen and device sizes.

“So, if you really want to pay attention to the mobile user experience and serve contextually relevant content to better serve your user and your business, yes, dynamic serving through RESS or adaptive Web design (or mobile URLs) is better for SEO than responsive Web design. There are still workarounds for both, however, so if you can make responsive Web design work well for your users and your business (which isn’t easy, as I’ve said manytimesbefore), it’s better to do that than adaptive Web design or RESS.”

, Marketing Land Blog

The Power of Consistency. Local Listings


Make sure your

  • website
  • facebook
  • twitter
  • local listings

all mirror one each other, like a crystal clear lake. Consistency speaks LOUDLY.
Consistency breeds trust, reliability – most important for any business. Consistency screams that you are on top of your game and ready to take on the world from any position/location/online platform. Many doors are open for your clients.

Make sure the

  • hours
  • the services
  • the reviews
  • the address
  • the phone numbers

are consistent all across the board of local listings. Yext will help you check all those listings and make them all the same.

“There has never been a better time to unleash your grammar nazi, and format nazi powers. Put them to good use.”    -KsenMarkets

If your listings come in variants, if all your online pages look different the clients subconsciously assume the business does not have all their stuff together, as their info is not consistent. They assume you don’t have enough resources to provide accurate information to the public. The business is not sound. The consumer always favors a business that looks the same on any online platform they look.

Consistency is in the small details.
Make sure all your listings are build and structured the same.

  • the wording
  • same tabs and sections
  • order or info
  • pictures

all need to be in the same pattern.

Good luck. Go get em!