On the topic of making sure to combine entertainment with good content.
Let’s look back to Superbowl day. The ads aired during that game are one of the key focal points of that day. Not by the businesses. No. By the viewers. Even after Superbowl day has gone by – the ‘best’ advertisements are combined and posted on Youtube for further entertainment.
The companies who post the ads get followed simply by providing entertaining material in their messages. We don’t have to be Einsteins to understand this effect.
But we can learn from this example, and take it for use in other content.
No matter what content you put out into the world (an article and ad, a tweet, a speech) – you always want to make sure it is quality and relevant. Right? But even if it is quality and relevant – you can never be relevant to everybody at the same time.
What is the one thing in the world that is immediately relevant to the masses?
It’s entertainment. A joke, a period of irrelevant amusement. A break. Some quick unrelated pleasure.