On Conversion Rate Optimization
“Be clear on what you want people to do and then tell them what you want them to do! Book now, sign up, click here…”
Adaptive and Responsive web designs are ways of making your site fit any mobile device.
Responsive – fluidly change and respond to fit any screen or device size.
Adaptive – will change to fit a predetermined set of screen and device sizes.
“So, if you really want to pay attention to the mobile user experience and serve contextually relevant content to better serve your user and your business, yes, dynamic serving through RESS or adaptive Web design (or mobile URLs) is better for SEO than responsive Web design. There are still workarounds for both, however, so if you can make responsive Web design work well for your users and your business (which isn’t easy, as I’ve said manytimesbefore), it’s better to do that than adaptive Web design or RESS.”
–Bryson Meunier, Marketing Land Blog
Check out Stef:Brand blog for more:
You want online attention, correct? Want to be an expert at online marketing, social media, SEO, etc?
The trend in the last 5 years is to put social networking buttons – on the side, on the bottom, off to the side.
In a way, that is like extending your hand backwards for a handshake. -KsenMarkets
Many sites saw the opportunity – and put their sharing buttons right at the top of their page, right in your face, so to speak. Check out these:
No wonder they have such a wide influence online.
The lesson is: The reader has just clicked on an interesting link, your company’s link. The reader skims the first few sentences of your content.
Full with excitement, hope, new insight, energy.
When is there a better time to offer the reader some social media buttons?
Put those buttons right next to your golden content. Share, Like, Tweet.
That’s the sweet spot for social media shares – in the heat of the moment.
Pages that get the most inbound links are the pages with the best content. The content is
So… writing relevant content can’t hurt your Google ranking.
How do you write relevant content that moves you up on the Google search?
Here is a list of questions to ask when pasting content on your site:
I asked a local flower shop, Flower Ensemble to answer these questions, to help improve its web site ranking. Here is how they answered:
1. People who like to buy flowers also like…
3. Flower Ensemble can provide relevant content on these topics:
Now that Flower Ensemble‘s web site contains this useful complimentary-product info. Their web site will be called upon more frequently for web searches. (Because most web searches are information-centered, not shopping-centered).
The best part is that Flower Ensemble does not need vast volumes of this “complimentary product information” to improve their google rating. They just need a bit. Low effort – High Outcome. Now their website is linked (in the mind of the consumer) to many other services. The consumer forms multiple associations between other products and Flower Ensemble.